![]() ![]() ![]() Google uses a variety of metrics to evaluate your site content and relevancy to Google users. Why does click-through rate matter for PPC campaigns?Ī high CTR is vital to the health of any advertising campaign, especially campaigns ran on Google, which is where we start this discussion. Let’s start with why it is important to understand PPC CTR. This article will discuss why CTR is so important when managing PPC content, what CTR you should be aiming for, whether high CTRs are always good (and when they are not), and how to strengthen your PPC CTR.
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